that's just how virality goes these days, the most random shit blows up on tiktok & then everywhere else from one hour to the next.

it had nothing to do with the group, although i'm sure hybe probably did pay to push the song on the platform since that's exactly how cupid blew up. still, that will only get you so far if lightning doesn't strike, and it won't always. it's kind of unfortunate for groups to have their debut song be the one that catches on in a fluke way like that tbh.